Since I made a conscious decision to start a blog it occurred to me that I needed to consider posting something beyond the introduction. This created two challenges. The first being whether I actually had something worth saying, or at least worth committing the time to put together. The second was deciding what my first topic should be. Should it be something monumental? Perhaps earth shattering, or maybe even enlightening? Well I’m not sure I’ve got any of that in me, so I’ve decided I’ll start with the name of my blog.
Before I continue… at this very moment I feel it is important to go on record by saying I do not like the word blog at all, and hope I never have to use it here again. Moving on…
Coming up with names actually gives me fits. I feel the name is extremely important. It does so much more than indicate what people should call you. In fact I think it is so important that I have agonized for months on band names, song names, website names, and so on and so forth. I know somewhere is a perfect name for whatever it is I happen to be involved with, and my mission is to find it.
As it happened I didn’t have that kind of time, so I recruited the assistance of some friends, who think much faster than I, to help come up with ideas. I just needed to state the end goal, and watch the creativity form before my eyes. Within a couple of days I had a small list of names worth serious consideration. Once I narrowed down my options to two, I simply ran them against my original requirements, my emotional filter, and came up with Fractured Aperture.
It isn’t 100% unique, but certainly less prevalent than some of the other names I saw on other photography sites. It incorporates some photographer speak, which people may find either clever, or condescending. But above all, it sounds like something I would actually say to somebody, passing the “is it me” test. My thanks to those that chose to be a part of my process. I think I have a keeper. And even if I change my mind, I’m not even sure anybody will be reading this to notice if the name is different tomorrow, or the next day.
I think I'll leave it up to others to decide whether or not I dealt with my first issue, but I think I can consider the second one resolved. Now comes the challenge of figuring out what I should follow up with for my next installment. Another bridge for another time. Until then, I’ll see you on the other side.